Our Journey
Founded in 2017 in Glastonbury, Connecticut, Square Peg Pizzeria started with a simple but bold idea: to create a unique, fun, and casual dining experience that would resonate deeply with families and food enthusiasts alike. We wanted our guests to feel at home while enjoying high-quality, innovative pizza and meals made from the freshest ingredients. Today, Square Peg is recognized as the largest and fastest-growing pizza brand in Central Connecticut and has expanded its warmth and exceptional culinary experience to Florida, with a total of 11 thriving locations.
Scaling Success: Refining the dining Experience
We are more than just a pizzeria. We are a community hub where memories are made, traditions are formed, and every meal is an opportunity for celebration. Our commitment to consistency, quality, and guest satisfaction is at the heart of our repeatable and high-growth business model. This steadfast dedication ensures that every visit to a Square Peg Pizzeria is a delightful and memorable experience.
Emboldened by our success and driven by our passion for sharing our culinary creations, we have set our sights on becoming a national brand. Our expansion strategy is designed to establish new Square Peg locations in diverse markets across the United States throughout 2025 and 2026. As we grow, our mission remains clear: to bring the Square Peg experience to more neighborhoods, fostering a sense of community and continuing to serve exceptional food that keeps our guests coming back.
Leading Dining Innovation Across the Nation
Square Peg has transformed the casual dining landscape, blending a welcoming atmosphere with culinary innovation at our 11 thriving locations. As we continue our journey, our focus remains on expanding our footprint nationally, bringing our unique dining experience to new communities. Join us as we forge ahead, setting new standards in the dining industry and inviting more guests to discover the Square Peg difference.
Explore Exceptional Dining and Strategic Growth
Mission
Unifying Communities Through Culinary Excellence We aim to elevate dining experiences, making every visit a homecoming with innovative, quality meals in a welcoming setting.
Values
Quality, Consistency, and Community We prioritize high-quality ingredients and consistent service, fostering community connections at every location.
Experience
A Full Dining Adventure Since 2017, Square Peg has been more than a pizzeria; it’s a vibrant destination where dining, drinks, and games create unforgettable experiences.
Growth
Strategic Nationwide Expansion With 11 locations and counting, our expansion strategy is set to introduce Square Peg to new communities, enhancing our national footprint.
Join Us in Shaping the Future of Dining.
